Health, vitality, happiness. This is the motto for James Health 1000, promoting a healthy lifestyle and better quality of life.
James wanted to makeover his products, so they could be presented with effective and aesthetically pleasing packaging.
Using the existing logo which was recognised and associated with the liquid enema product, I created artwork which incorporated the logo and colours in the brand and style. The artwork was printed onto pouches and allowed for a clear window through which the contents could be viewed. This replaced the previous label which was printed in-house on standard white labels.
To market a product range of coffee body scrubs – one lemon scented and the other with a rose aroma, James needed sticker labels. Appealing artwork was created taking elements from the ingredients of the scrubs. Colours of pink from the rose and the yellow of lemon were matched with the brown of coffee. A granular texture helped to tie the elements, creating an attractive label. The new range of coffee scrubs have been well received and paid respect to their premium contents.
