LOGO DESIGN
Every business needs a logo that is original and unique to that business. Taking it a step further towards being a brand is knowing how your logo will be used
LOGO DESIGN
Every business needs a logo that is original and unique to that business. Taking it a step further towards being a brand is knowing how your logo will be used and having it available in the necessary formats which suit different applications. These include:
- Reverse for visibility on a dark coloured background
- Transparent or without a white square behind for placement on a background
- Black & white because sometime printing in colour is not available
- Ability to enlarge without distortion or pixleation
- Usability for screen printing or embroidery onto uniforms or promotional material
- Social media considerations
Helping a business to identify the uses and application of their logo and factoring this into its design is an important consideration. This will help with the longevity of the logo and the brand and keep a consistent style and voice for the business.
